iMTA is a project that I collaborated with Ye Han and Nadine Razzouk for Designing for Usability class at Parsons the New School for Design. It's a project about MTA subway experience. We developed a way to make the service better, with a specific concentration on people who have vision impairment.

- Target Audiences -

The target audiences of this project are people with special needs. They may be locals, it may also be out-of-towners. They could be adults, teens, children, mid-teens, or even pre-schoolers.

- Hypothesis -

The entry of the subway stations are not as accessible as they may seem.

- Conceptual Model -

The easiest and quickest way to travel around NYC; therefore, we need to make the service user-friendly, efficient, accessible to various people regardless of their disabilities. The Objective of the research is to provide a more efficient subway experience for individuals with disabilities.

- Research Methodology -

- Interviewing individuals with visual impairment in order to understand their subway experience and develop the current subway service.

- Qualitative (open-ended question) and Quantitative (survey): We focus on the qualitative research to fully understand the experience people have using the subway service.

We conducted interviews via emails and we had a set of questions: how do you distinguish the direction of the station? how do you find where the subway station is located? how do you distinguish the sound of the turnstile - when do you know whether or not you are entering/ failing? if there’s one thing you can change to the subway station, what would you change?

- Problem Finding -

- App Map -

- UI -

- User Test -