Pooli

2015, UX/UI DESIGN,

CASE STUDY AT PARSONS THE NEW SCHOOL OF DESIGN

TEAM

Feng Yuan, UX/UI Design

Sherry Zhang, UX/UI Design

Build an e-commerce platform to offer a solution for cosmetic lovers by letting them "pool" their orders.

DELIVERABLES

Research Strategy

User Experience

App Map

Wireframe

UI Design

The concept of Pooli is offering a solution for the users by letting them pool their orders. By connecting online shoppers, Pooli brings bigger deals to them and also creates a new daily habit for the customers and merchant partners.

Building for the long term, Pooli is not just an iPhone app. It is an e-commerce platform. To provide web buyers with a great experience, Pooli leverages the company’s global relationships and scale to offer consumers a vast marketplace of unbeatable deals all over the world.

Based on this theory, we start this project at a point where hypothetically we have already had a strong marketing team, a professional developer team and also a lot of pick-up spots located around NYC Metro stations.

RESEARCH PROCESS

Multiple iterations help to discover the best method for data analysis.

DATA ANALYSIS

Visualization is not only a format to represent the data but also a methodology to explore hidden links across data.

In this research, I reviewed The Guardian from 1986 to 1996 for every page that mentions Mad Cow Disease/Bovine Spongiform Encephalopathy (BSE) which is about 554 articles across hundreds of topics. To explore the connection between The Guardian articles and the British BSE outbreak, I applied Mapping as Research Methodology to build the links across the data.

STORY FLOW

Tell a story of Mad Cow Disease from General to Specific.

After reviewing the collected data, I decided to depict the British Mad Cow Disease Crisis through three stories:

A story is about how the Mad Cow Disease became a popular topic in The Guardian, even the advertising mentioned it to promote goods and service! 

A story to reveal the correlation between the news media's interest in Mad Cow Disease and the spread of Mad Cow Disease. 

And, the last story reveals how the news media and public tend to be more and more comfortable to use BSE (bovine spongiform encephalopathy) rather than Mad Cow Disease.

INTERFACE DESIGN

I want the visual design to pass the audience a feeling related to newspaper, ink, old-style and The Industrial Revolution.

DATA VIZ POSTER DESIGN

Working with the same dataset, I used "THE GROWING PLANT" as the metaphor to illustrate how the influence and public interest of the British mad cow disease outbreak increases and expanded.

© Feng Yuan 2019

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